@font-face{font-family:Poppins;src:url(/assets/brand/poppins-regular.woff2) format('woff2');font-weight:300 500;font-display:swap}
@font-face{font-family:Poppins;src:url(/assets/brand/poppins-bold.woff2) format('woff2');font-weight:600 900;font-display:swap}
/* Brand tokens: brand/03-Colours (Moving x kit, 2026-09-27). */
:root{
  --bg:#FFF8EE; --card:#fff; --ink:#232542; --ink2:#55586f; --ink3:#8a8ca0; --line:#ece3d4;
  --brand:#343B8F; --brand-ink:#272d70; --brand-soft:#E9E8F8; --coral:#F47763; --apricot:#F7AD52; --ok:#1f8a5b; --ok-soft:#e3f4ec; --warn:#b86e00; --warn-soft:#fdf1dc;
  --bad:#c23a3a; --bad-soft:#fbe6e6; --amber:#92400e; --radius:20px; --shadow:0 1px 2px rgba(0,0,0,.05),0 6px 20px rgba(0,0,0,.06);
}
*{box-sizing:border-box}
html,body{margin:0;background:var(--bg);color:var(--ink);font:17px/1.55 Poppins,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;-webkit-text-size-adjust:100%}
a{color:var(--brand)}
img{max-width:100%}
.wrap{max-width:1080px;margin:0 auto;padding:0 20px}
.narrow{max-width:520px;margin:0 auto;padding:0 20px}
nav.site{display:flex;align-items:center;gap:16px;padding:18px 0}
.logo{display:inline-flex;align-items:center;text-decoration:none}
.logo img{height:28px;width:auto;display:block}
h1,h2,h3{color:var(--brand)}
nav.site .sp{flex:1}
nav.site a{white-space:nowrap}
nav.site a.plain{color:var(--ink2);text-decoration:none;font-size:15px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:52px;padding:0 24px;border-radius:12px;font-weight:700;font-size:17px;background:var(--brand);color:#fff;text-decoration:none;border:0;cursor:pointer;font-family:inherit}
.btn:hover{background:var(--brand-ink)}
.btn.secondary{background:var(--card);color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--line)}
.btn.small{min-height:40px;padding:0 16px;font-size:15px}
.btn.block{width:100%}
.btn[disabled]{opacity:.5;cursor:default}
.hero{padding:40px 0 56px;display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.hero h1{font-size:52px;line-height:1.05;letter-spacing:-.025em;margin:0 0 18px}
.hero p.lede{font-size:20px;color:var(--ink2);margin:0 0 26px;max-width:34em}
.ctas{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.fine{font-size:14px;color:var(--ink3);margin-top:12px}
/* Hero phone: thin bezel, tall screen, camera island, status bar, side buttons, home bar. */
.phone{position:relative;background:#1b1d33;border-radius:48px;padding:9px;max-width:300px;margin:0 auto;box-shadow:inset 0 0 0 2px #3a3d5c,0 30px 60px rgba(0,0,0,.22)}
.phone::before,.phone::after{content:"";position:absolute;width:3px;background:#2a2c45;border-radius:2px}
.phone::before{left:-3px;top:120px;height:56px;box-shadow:0 70px 0 #2a2c45}
.phone::after{right:-3px;top:150px;height:84px}
.phone .screen{position:relative;background:var(--bg);border-radius:40px;overflow:hidden;padding:12px 12px 26px;aspect-ratio:9/19;display:flex;flex-direction:column}
.phone .status{display:flex;align-items:center;gap:5px;height:30px;padding:0 14px 0 18px;margin-bottom:8px;font-size:13px}
.phone .status b{flex:1}
.phone .island{position:absolute;left:50%;top:11px;transform:translateX(-50%);width:84px;height:24px;border-radius:14px;background:#000}
.phone .sig{display:flex;align-items:flex-end;gap:1.5px;height:10px}
.phone .sig i{width:3px;background:var(--ink);border-radius:1px}
.phone .sig i:nth-child(1){height:4px}.phone .sig i:nth-child(2){height:6px}.phone .sig i:nth-child(3){height:8px}.phone .sig i:nth-child(4){height:10px}
.phone .batt{width:22px;height:11px;border-radius:3px;border:1.5px solid var(--ink3);position:relative;background:linear-gradient(90deg,var(--ink) 70%,transparent 0) 1px 1px/calc(100% - 2px) calc(100% - 2px) no-repeat}
.phone .home-bar{position:absolute;left:50%;bottom:8px;transform:translateX(-50%);width:110px;height:4px;border-radius:2px;background:var(--ink)}
.mock-h{font-weight:800;font-size:18px;margin:4px 2px 10px}
.mock-row{background:var(--card);border-radius:14px;padding:10px 12px;display:flex;align-items:center;gap:10px;margin-bottom:7px;font-size:14px}
.mock-row .av{width:30px;height:30px;border-radius:50%;background:#eeece7;display:grid;place-items:center;font-weight:700;font-size:12px;color:var(--ink2);flex:none}
.mock-row.on{background:#f3fbf7}.mock-row.on .av{background:var(--ok);color:#fff}
.mock-row .grow{flex:1;min-width:0}.mock-row b{display:block}
.chip{display:inline-block;font-size:11px;font-weight:700;padding:1px 7px;border-radius:999px}
.c-warn{background:var(--warn-soft);color:var(--warn)}.c-bad{background:var(--bad-soft);color:var(--bad)}.c-brand{background:var(--brand-soft);color:var(--brand)}
.punch{display:flex;gap:3px}.punch i{width:13px;height:13px;border-radius:50%;border:1px solid #cfcbc2;background:#fff}.punch i.u{background:var(--amber);border-color:var(--amber)}
section{padding:56px 0}
section.alt{background:#fff}
h2{font-size:36px;letter-spacing:-.02em;line-height:1.15;margin:0 0 14px}
.sub{font-size:19px;color:var(--ink2);max-width:40em;margin:0 0 30px}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.card{background:var(--card);border-radius:var(--radius);box-shadow:var(--shadow);padding:22px}
section.alt .card{background:var(--bg);box-shadow:none}
.card h3{margin:6px 0 6px;font-size:19px}
.card p{margin:0;color:var(--ink2);font-size:16px}
.ic{width:42px;height:42px;border-radius:12px;background:var(--brand-soft);display:grid;place-items:center;font-size:21px}
.step{font-weight:800;color:var(--coral);font-size:14px;letter-spacing:.04em;text-transform:uppercase}
.pain{list-style:none;padding:0;margin:0;display:grid;gap:10px}
.pain li{background:var(--card);border-radius:14px;padding:14px 16px;box-shadow:var(--shadow);font-size:16px}
.pain li b{display:block}
table.vs{width:100%;border-collapse:collapse;background:var(--card);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);font-size:16px}
table.vs th,table.vs td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line)}
table.vs th{background:var(--brand-soft);font-size:14px}
table.vs td.y{color:var(--ok);font-weight:700}table.vs td.n{color:var(--ink3)}
details{background:var(--card);border-radius:14px;padding:16px 18px;margin-bottom:10px;box-shadow:var(--shadow)}
details summary{font-weight:700;cursor:pointer}
details p{color:var(--ink2);margin:10px 0 0}
.closing{text-align:center;padding:72px 0}
footer{padding:28px 0 40px;color:var(--ink3);font-size:14px;border-top:1px solid var(--line)}
footer .feat{margin-top:6px}
footer .vp{margin-bottom:10px;color:var(--ink2);font-weight:600}
/* forms */
.form-card{background:var(--card);border-radius:20px;box-shadow:var(--shadow);padding:26px 22px;margin:18px 0 40px}
label.f{display:block;font-weight:600;font-size:15px;margin:16px 0 6px}
.in{width:100%;padding:14px 15px;border-radius:12px;border:1.5px solid var(--line);font:inherit;font-size:17px;background:#fff;color:var(--ink)}
.in:focus{outline:2px solid var(--brand);border-color:transparent}
.hint{font-size:14px;color:var(--ink3);margin-top:6px}
.err{background:var(--bad-soft);color:var(--bad);border-radius:12px;padding:12px 14px;margin-top:14px;font-size:15px}
.okbox{background:var(--ok-soft);color:#14583a;border-radius:12px;padding:14px 16px;margin-top:14px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.check{display:flex;gap:12px;align-items:flex-start;padding:14px;border-radius:12px;box-shadow:inset 0 0 0 1.5px var(--line);margin-top:10px;background:#fff}
.check input{width:22px;height:22px;flex:none;margin:1px 0 0;accent-color:var(--brand)}
.doc{background:var(--bg);border-radius:12px;padding:14px;font-size:15px;max-height:190px;overflow:auto;box-shadow:inset 0 0 0 1.5px var(--line);color:var(--ink2);white-space:pre-wrap}
.choice{display:flex;align-items:center;gap:10px;width:100%;text-align:left;padding:16px;border-radius:14px;background:#fff;box-shadow:inset 0 0 0 1.5px var(--line);margin-top:8px;font:inherit;font-weight:600;cursor:pointer;border:0}
.choice.on{box-shadow:inset 0 0 0 2px var(--brand);background:var(--brand-soft)}
.steps{display:flex;gap:6px;margin:6px 0 18px}.steps i{flex:1;height:4px;border-radius:2px;background:#dcd8cf}.steps i.on{background:linear-gradient(90deg,var(--coral),var(--apricot))}
.linkbtn{background:none;border:0;color:var(--brand);font:inherit;font-weight:600;padding:8px 0;cursor:pointer}
@media (max-width:820px){
  .hero{grid-template-columns:1fr;padding-top:16px}
  .hero h1{font-size:38px}
  .grid3,.grid2{grid-template-columns:1fr}
  h2{font-size:29px}
  nav.site a.plain.hide-sm{display:none}
  section{padding:44px 0}
}
/* phones: keep the top bar on one line (the logo, Demo, Sign in and Start free wrapped at 390px) */
@media (max-width:420px){
  nav.site{gap:10px}
  .logo img{height:24px}
  nav.site a.plain{font-size:14px}
}
/* home page: the payment line, the profit example, the three outcomes (decisions.md 2026-09-28) */
.hero p.keep{font-size:16px;color:var(--ink);background:var(--brand-soft);border-radius:12px;padding:10px 14px;margin:-8px 0 24px;max-width:34em}
.visuals{position:relative;padding-bottom:70px}
.pl{position:absolute;right:0;bottom:0;width:290px;background:var(--card);border-radius:16px;box-shadow:0 18px 40px rgba(0,0,0,.2);padding:14px 16px;font-size:14px}
.pl-h{font-weight:800;font-size:15px;color:var(--brand);margin-bottom:6px}
.pl-row{display:flex;align-items:center;gap:10px;margin-top:8px}
.pl-row .grow,.ex-tin .grow{flex:1;min-width:0}
.pl-row b,.ex-tin b{display:block}
.pl-s{display:block;font-size:12px;color:var(--ink2)}
.pl-f,.ex-foot{font-size:12px;color:var(--ink2);margin-top:10px;line-height:1.45}
.up{color:var(--ok)}.down{color:var(--bad)}
.bar{height:6px;border-radius:3px;background:#eeece7;overflow:hidden;margin-top:5px}
.bar i{display:block;height:100%;background:var(--ok)}.bar.loss i{background:var(--bad)}
.outcome{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center;padding:30px 0;border-top:1px solid var(--line)}
.outcome.flip>div:first-child{order:2}
.outcome h3{font-size:27px;letter-spacing:-.015em;margin:6px 0 8px}
.outcome p{color:var(--ink2);margin:0 0 12px}
.outcome p.small-note{font-size:14px;margin:14px 0 0}
ul.ticks{list-style:none;padding:0;margin:0;display:grid;gap:9px;font-size:16px;color:var(--ink2)}
ul.ticks li{padding-left:26px;position:relative}
ul.ticks li:before{content:"✓";position:absolute;left:0;top:0;color:var(--ok);font-weight:800}
ul.ticks.no li:before{content:"✕";color:var(--ink3)}
ul.ticks b{color:var(--ink)}
.example{background:var(--card);border-radius:var(--radius);box-shadow:var(--shadow);padding:18px;font-size:15px}
.ex-l{font-size:12px;font-weight:800;letter-spacing:.04em;text-transform:uppercase;color:var(--coral);margin-bottom:10px}
.ex-t{font-weight:800;font-size:19px}
.ex-s{font-size:13px;color:var(--ink2)}
.ex-why{background:var(--brand-soft);color:var(--brand-ink);border-radius:12px;padding:9px 12px;font-size:14px;margin-top:10px}
.ex-opts{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:10px}
.ex-opt{border-radius:12px;box-shadow:inset 0 0 0 1.5px var(--line);padding:10px 12px;display:flex;flex-direction:column}
.ex-opt span{font-weight:600}.ex-opt b{font-size:17px}.ex-opt small{color:var(--ink2);font-size:13px}
.ex-opt.on{box-shadow:inset 0 0 0 2px var(--brand);background:var(--brand-soft)}
.ex-tin{display:flex;align-items:center;gap:10px;margin-top:12px;padding-top:12px;border-top:1px solid var(--line)}
.ex-l+.ex-tin{border-top:0;padding-top:0;margin-top:0}
.ex-tin small{color:var(--ink2);font-size:13px}
.ex-tin .big{font-size:22px}
.ex-note{font-size:14px;margin-top:4px}
table.sum{width:100%;border-collapse:collapse;font-size:14px}
table.sum th,table.sum td{padding:7px 4px;text-align:right;border-bottom:1px solid var(--line);vertical-align:bottom}
table.sum th:first-child,table.sum td:first-child{text-align:left;color:var(--ink2)}
table.sum th{font-size:13px}
table.sum th small{display:block;font-weight:400;color:var(--ink2);font-size:12px}
table.sum tr.tot td{font-weight:800;color:var(--ink)}
table.sum tr.tot td.up{color:var(--ok)}table.sum tr.tot td.down{color:var(--bad)}
.fit .card p{font-size:15px}
@media (max-width:820px){
  .visuals{padding-bottom:0}
  .pl{position:static;width:auto;max-width:320px;margin:18px auto 0;box-shadow:var(--shadow)}
  .outcome{grid-template-columns:1fr;gap:20px;padding:26px 0}
  .outcome.flip>div:first-child{order:0}
  .outcome h3{font-size:23px}
}
/* prices: the plans and the currency switcher (decisions.md 2026-09-29; assets/pricing.js) */
html[data-cur=usd] .aud,html:not([data-cur=usd]) .usd{display:none}
.cur-switch{display:inline-flex;gap:4px;padding:4px;border-radius:14px;background:var(--card);box-shadow:inset 0 0 0 1.5px var(--line)}
.cur-switch button{min-height:44px;padding:0 16px;border:0;border-radius:10px;background:none;color:var(--ink2);font:inherit;font-size:15px;font-weight:600;cursor:pointer}
.cur-switch button[aria-pressed=true]{background:var(--brand);color:#fff}
.cur-switch button:focus-visible{outline:2px solid var(--brand);outline-offset:2px}
.price-head{text-align:center;padding:26px 0 30px}
.price-head h1{font-size:46px;line-height:1.08;letter-spacing:-.025em;margin:0 0 14px;text-wrap:balance}
.price-head .sub{margin:0 auto 24px}
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;align-items:stretch}
.plan{background:var(--card);border-radius:var(--radius);box-shadow:var(--shadow);padding:26px 22px;display:flex;flex-direction:column}
.plan.pick{box-shadow:inset 0 0 0 2.5px var(--brand),0 18px 40px rgba(52,59,143,.14)}
.plan .step{min-height:21px}
.plan h2,.plan h3{font-size:24px;letter-spacing:-.01em;margin:4px 0 0}
.plan .who{color:var(--ink2);font-size:15px;margin:4px 0 16px;min-height:3.1em}
.plan .amt{font-size:46px;font-weight:700;line-height:1;font-variant-numeric:tabular-nums}
.plan .amt small{font-size:15px;font-weight:400;color:var(--ink2)}
.plan .year{font-size:14px;color:var(--ink3);margin:6px 0 16px}
.plan .size{background:var(--brand-soft);color:var(--brand-ink);border-radius:10px;padding:9px 12px;font-weight:600;font-size:15px;margin-bottom:16px}
.plan ul.ticks{font-size:15px;gap:7px;margin-bottom:22px}
.plan ul.ticks li.lead{padding-left:0;font-weight:600}
.plan ul.ticks li.lead:before{content:none}
.plan .btn{margin-top:auto}
.plan.brief .size{margin-bottom:0}
.never{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:22px}
.never div{background:var(--card);border-radius:14px;padding:16px;text-align:center;box-shadow:var(--shadow);font-size:15px;color:var(--ink2)}
.never b{display:block;color:var(--brand);font-size:17px}
section.alt .never div{background:var(--bg);box-shadow:none}
.scroll-x{overflow-x:auto;border-radius:var(--radius);box-shadow:var(--shadow)}
.scroll-x table.vs{box-shadow:none;min-width:520px}
table.vs td.num{font-variant-numeric:tabular-nums;white-space:nowrap}
@media (max-width:820px){
  .price-head h1{font-size:34px}
  .plans{grid-template-columns:1fr}
  .plan .who{min-height:0}
  .plan .step:empty{display:none}
  .never{grid-template-columns:repeat(2,1fr)}
}
/* guides, comparisons, help and about (docs/search/2026-10-08-organic-and-ai-search-plan.md) */
main.article{max-width:800px;padding-bottom:40px}
main.article-wide{padding-bottom:40px}
main.article h1,main.article-wide h1{font-size:40px;line-height:1.1;letter-spacing:-.02em;margin:6px 0 10px;text-wrap:balance}
main.article h2,main.article-wide h2{font-size:27px;margin:38px 0 12px}
main.article h3{font-size:19px;margin:22px 0 6px}
main.article p,main.article li{color:var(--ink2)}
main.article p b,main.article li b{color:var(--ink)}
main.article ol,main.article ul{padding-left:22px}
main.article li{margin:6px 0}
main.article blockquote{margin:14px 0;padding:14px 18px;background:var(--card);border-left:4px solid var(--apricot);border-radius:0 14px 14px 0;color:var(--ink)}
main.article code{background:var(--brand-soft);border-radius:6px;padding:1px 6px;font-size:.92em}
.crumbs{font-size:14px;color:var(--ink3);margin:6px 0 0}
.crumbs a{color:var(--ink3)}
.byline{font-size:14px;color:var(--ink3);margin:0 0 22px}
.lede{font-size:19px;color:var(--ink2);max-width:40em}
.answer{background:var(--brand-soft);border-radius:var(--radius);padding:18px 22px;margin:18px 0 28px}
.answer p{color:var(--ink);margin:0;font-size:18px;line-height:1.5}
.answer .ex-l{margin-bottom:8px}
.honest{background:var(--card);border-radius:14px;padding:14px 18px;margin:22px 0;box-shadow:var(--shadow);font-size:16px;color:var(--ink2)}
.honest b{color:var(--ink)}
.cta-box{background:var(--card);border-radius:var(--radius);box-shadow:var(--shadow);padding:26px 24px;margin:34px 0;text-align:center}
.cta-box h2{margin:0 0 8px;font-size:26px}
.cta-box p{margin:0 auto 18px;max-width:38em}
.cta-box .ctas{justify-content:center}
.related{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:0 0 10px}
.related .card{text-decoration:none;color:inherit;padding:18px}
.related .card h3{margin:0 0 6px;font-size:17px;line-height:1.3}
.related .card p{margin:0;font-size:14px;color:var(--ink2)}
.related .card:hover{box-shadow:inset 0 0 0 2px var(--brand),var(--shadow)}
main.article .scroll-x,main.article-wide .scroll-x{margin:14px 0 18px}
main.article table.vs{min-width:0}
main.article table.vs td,main.article table.vs th{vertical-align:top;font-size:15px}
main.article table.vs th:first-child,main.article table.vs td:first-child{width:28%}
.small-note{font-size:14px;color:var(--ink3)}
.steps-list li{margin:10px 0}
.calc{background:var(--card);border-radius:var(--radius);box-shadow:var(--shadow);padding:22px;margin:18px 0 28px}
.calc-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 24px}
.calc label.f{margin-top:12px}
.calc .hint{margin-bottom:4px}
.calc-out{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;margin-top:22px}
.calc-tile{background:var(--bg);border-radius:14px;padding:12px 10px;text-align:center}
.calc-tile small{display:block;font-size:12px;color:var(--ink2);margin-bottom:4px}
.calc-tile b{font-size:22px;font-variant-numeric:tabular-nums;color:var(--ink)}
.calc-tile b.up{color:var(--ok)}.calc-tile b.down{color:var(--bad)}
.calc-note{margin:14px 0 0;font-size:15px;color:var(--ink2)}
@media (max-width:820px){
  main.article h1,main.article-wide h1{font-size:30px}
  main.article h2,main.article-wide h2{font-size:23px}
  .related{grid-template-columns:1fr}
  .calc-grid{grid-template-columns:1fr}
  .calc-out{grid-template-columns:1fr 1fr}
  .answer p{font-size:17px}
}